Boost your online business with the eCommerce marketing trends as they provide the advancement in your online eCommerce business operation. To oversee the market’s ongoing requirements, you must monitor your competitors, customer demands, business budget, etc.
If you are not following trends, you might lose the pool of customers as you do not meet the quality standards that satisfy the target market. As there are multiple marketing categories, you have to be very careful how to deal specifically with them.
The year 2021 was excellent for the e-commerce sector. Over 3.53 trillion USD was made in e-commerce sales globally. By the end of 2023, it is anticipated to increase to $6.54 trillion. These figures demonstrate the expansion of international e-commerce.
One another factor that boosts the eCommerce market is “COVID,” in which online opportunities are increased to the next level. Undoubtedly, the online eCommerce market has the potential to grow more and is a never-ending success pathway for us.
However, the changes we can see in eCommerce marketing trends are a must follow if you want to survive in the market. The rapid growth in technology encourages business owners to get the most out of it.
Let’s see the 2022 eCommerce marketing trends you should know for your future scalability.
14 eCommerce marketing trends to follow
Contextual and Programmatic Advertising
Contextual and programmatic advertising is an exciting formula to target the intended audience. Social media empowers its strength by using contextual and programmatic ads and encouraging online business owners to use paid promotion that ultimately brings quick and effective results.
The mechanism of contextual and programmatic ads integrates with the datasets. Users can choose the target audience before running the ad campaign, and it will ultimately show only those people who are on the target list.
You can also retarget the audience with new tricks after getting results. Moreover, that platform that permits ad running campaigns gives the option to make ads personalized. You can select the country, region, or even the age of your audience so it will target your desired market.
Furthermore, you can experience a contextual-based video, such as watching how to bake a cake, and then you may watch the best dessert corner in your town. It is also called Real-time bidding with the help of AI-powered context advertisements.
Read More: 8 Reasons For Shopify Ecommerce Development – Do You Need To Hire A Shopify Developer?
Marketing Automation
Market automation is the game changer among all the eCommerce marketing trends. This iconic eCommerce marketing trend fastens the business operations such as automated emails, auto-scheduling social media marketing, auto-generate content, and much more.
Now, marketing automation is not bound here. You can customize each email as a person’s name or even more per your requirements. For instance, in eCommerce businesses, newsletters are so common to attract customers that they can be promotional or informative. You add a list of your audience and make a general email template with the placeholder {{first name}} to give a personalized touch to your email campaign.
Moreover, personalized recommendations based on customer buying behaviour also uplift marketing automation. The marketing automation encourages customers to see more relevant products or send alerts about their left products in the cart.
Artificial Intelligent
For e-commerce companies, user segmentation and pattern recognition based on browsing history provide enormous automation and site personalization problems. Nowadays, intelligent algorithms are praised as the solution to such issues. Business Insider reports that merchants who have used customization methods get 6% to 10% increases in sales.
The quality and amount of the data significantly impact how accurate it is. If you do not have a significant volume of data, this poses problems for tiny e-commerce enterprises. To get around this limitation, these companies can cooperate with outside sources. It suggests that more businesses will use Artificial intelligence technologies. Why? to make each user-specific suggestion.
Fastest Shipping
One industry that has been stagnant in recent years is shipping and logistics. There have been minor advancements like free delivery. But nothing was spectacular until the same-day delivery concept gained popularity in 2013.
Read More: 7-Step Ecommerce Website Design Checklist You Must Have
However, things started to improve in this regard. In the USA, Amazon began testing drone deliveries. These drones can find the quickest path to the destination thanks to the Google Maps interface. With advancements in technology, this trend will intensify. Unbelievable as it may seem, delivery drones will develop into useful commercial tools.
Mobile Commerce
With intelligent and basic phones included, there will be 7.26 billion mobile phone users worldwide in 2022, or 91.16% of the world’s population. You can imagine how many people can reach you from mobile devices and what if your eCommerce website is not mobile responsive and mobile friendly.
It would hit your conversion rate so hard! Making your eCommerce website mobile responsive is one of the most eCommerce marketing trends that have begun to follow. Also, if you plan to develop a mobile app, it is a good option. Your online store must be accessible throughout the marketing touchpoints.
Quick Shopping With snaps
There will be an increase in image shopping in e-commerce. Users will point their cameras at the item they wish to purchase to purchase goods from an online store. Like CamFinder, other picture applications are accessible, and this year, many more will appear. This pattern will also result in the sale of affiliate goods via picture shopping.
For instance, Pinterest just unveiled its camera. To give a precise product description, it identifies and decodes photos. It already has partnerships with several e-commerce sites and leading search engines. It provides them with pertinent information they may use to categorize and evaluate images.
Chatbot Assistance
Businesses have been utilizing chatbots for a while, and it’s become one of the top eCommerce marketing trends of the year. However, due to the current utilization of neural networks, chatbots powered by AI will become more popular again. Chatbots powered by artificial intelligence (AI) encourage user interaction by offering them suitable alternatives. By 2025, their expansion will total $1.25 billion. Chatbots will become more common, intelligent, and affordable this year.
Read More: 4 eCommerce Website Development Platform To Build Beautiful Website
For instance, Starbucks makes it simple for customers to place orders using voice commands. Additionally, they provide users with information about the order’s overall cost and remaining time. Also, a leading beauty brand Saphora integrated advanced AI chatbots that enhance customer support services to the next level. Conversational marketing reports that almost 50% of users indicate they would purchase through a chatbot on a website.
Blockchain Technology
Blockchain technology assists in financial operations and securing a large number of datasets. Blockchain technology is here to rescue whenever there is a need for a secure and end-to-end encrypted system.
Ecommerce marketing deals with the transactions, and a massive list of customer-base needs to be undamaged. Using blockchain is the new normal and one of the significant eCommerce marketing trends in apps and webs.
Blockchain is mainly used in inventory management, purchasing, transactions, and cryptocurrency payment systems. Blockchain aims to enable sharing and recording of digital information without editing. A blockchain serves as the basis for immutable ledgers or records of transactions since they cannot be changed, removed, or destroyed.
Using Ecommerce Tools
It is common to use sufficient tools such as apps, websites, social media, etc., for eCommerce marketing. If we further dig into details, there are thousands of ways to make it, and that’s one of the eCommerce marketing trends many people are missing out on. Like if you want a functional website, you should know what the leading technology stack you can use for building a high-profile webpage is.
For example, you can use top trending eCommerce website development platforms such as Shopify, Magento, WooCommerce, etc. Moreover, if your business needs a personalized mobile application, you can consult a leading mobile app development company to request a consultation and start from scratch.
The most popular mobile app development for cross-platform is Flutter, React Native, etc. However, you can also see the market and decide what suits your business to fulfill your customer demands.
E-commerce Seller Platform
The rising need for eCommerce seller platforms is unignorable. Either you can also build an eCommerce seller platform or reach out to an eCommerce seller platform to kickstart your business. The most common example is Amazon!
Read More: What is NetSuite SuiteCommerce? The Importance Of the B2B Ecommerce Market
A fully managed eCommerce platform where retailers add their products to attract the largest audience. When Millennials purchase online, Amazon is their first stop 59% of the time, making it one of your leading rivals. Also, there is a list of eCommerce seller platforms such as Walmart, eBay, Etsy, Alibaba, Jet, Newegg, etc.
ROPO Takes up Arms
ROPO is an acronym for research online, Purchase offline. It has been evident that customers have this buying behavior. ROPO is heavily influenced by frugal consumers. In addition, bargain hunters search for the most fantastic offers. In the eCommerce sector, a significant amount of ROPO is anticipated in 2022.
The culmination of the last 15 years of internet purchasing is ROPO. Before making any offline purchases, customers want to conduct online product research. It enables consumers to obtain the goods they desire at the most affordable price.
82% of buyers, according to Absolunet, a Montreal-based e-commerce service, use mobile devices to investigate nearby companies. Furthermore, sales happen in 24 hours in 18% of local searches.
You may also gauge a customer’s socialization and previous purchases. Measurement of their more customized advertising experiences would also be a good idea.
Popup Notifications
Although pop-up notification is one of the emerging eCommerce marketing trends that get direct attention to your desired message, it can be a pop-up window for subscribing emails or a promotional offer; when visitors see the pop-up immediately while scrolling the website, their attention must drag on it for a few seconds.
And that’s the point where conversion rate hits the ground. You can embed pop-up notifications on websites or mobile apps and get a fantastic response. It is beneficial for lead generation to reach out anytime when you want through text messages or email.
Personalize All Touchpoints
People love when brands call them by their name, whether in email or messages. It feels like they know you personally. Being an eCommerce marketer, you must know how important it is to make your touchpoints personalized.
Creating personalized promotions, recommendations, discount offers, and much more that gives them a customized touch and builds a customer-centric brand across the world. For instance, if a visitor adds a product to a cart and does not reach the checkout. Without any ado, you can send a personalized email to make them remind them about their cart.
Omnichannel Experience
Are you targeting the right audience on the right platform? In the mess of multiple marketing platforms, business owners face a tough time conquering which platform is best to attract the audience properly. To cope with this, you need an integrated and unified platform that helps you to streamline the customer experience.
Omnichannel marketing is another eCommerce marketing trend that boosts your eCommerce marketing. It integrates all touchpoints such as websites, social media platforms, mobile apps, and its customer database to provide a unified customer experience. It is one of the prime eCommerce marketing trends that helps you to figure out which platform is the top-most used for purchasing and which can be neglected in the future.
Read more: What is Omnichannel Marketing?
Bottom Line
These eCommerce marketing trends will never stop, but they increase their existence more and more. You can be a successful marketer by making your marketing strategies around these trends.
Get the most out of it by setting up your eCommerce website and functional mobile apps, activating the maximum number of social media platforms, eye-catching pop-up notifications, and much more for your business.
If you face any hurdle, you can reach out to MMCGBL, where innovation is unlimited. Our experts and professionals would love to meet you and advise you on what is best for your eCommerce online stores. What keeps us in the market is our quality work and flawless developers who have extensive command of development and designing skills. So, get ready to talk to us and get a consultation with our experts.
FAQs Related To E-commerce
Before beginning your e-commerce web development, consider a few essentials that might aid in selecting the most acceptable platform.
Always take into account the merchandise you are selling. While some eCommerce systems can manage inventory management and a variety of product possibilities, others cannot.
Before choosing a platform, consider the design possibilities, payment methods, website security, tool integration, features, and cost.
E-commerce, often known as online commerce, is an economic transaction. There are four basic types of e-commerce transactions.
- Business to Business (B2B),
- Business to Customer (B2C),
- Customer to Business (C2B), and
- Customer to Customer (C2C)
No, there are no size restrictions as a result. The main advantage of having an online store is expanding your consumer base as needed while adding a limitless number of goods and catalogues.
Yes, you should hire a team but keep it in your budget. You can outsource your project with a fixed amount and take help with the designing and developing of websites and mobile apps. Also, you can hire a social media team to activate your social media channels to create engagements.
