Product Strategy & Experience Architecture
Defined the core ritual, prioritized repeat-use moments, and organized a complex set of tarot, astrology, memory, and social features into a clear product model.
Tarot Tap
A social, AI-powered tarot experience that turns questions, astrological context, personal memory, and group readings into guidance that grows more relevant over time.
Experience
AI-Personalized
Social Mode
Solo + Group
Daily Ritual
Card of the Day
Platform
iPhone + iPad
Designing a tarot deck that remembers you
Tarot Tap reframes a one-off digital card pull as a relationship that becomes richer over time. The experience connects a user’s question, birth-chart context, past readings, recurring themes, and closest relationships—then makes that depth feel immediate through a cinematic, mobile-first ritual.
Most digital tarot products stop at a generic interpretation. Tarot Tap needed to feel personal without becoming complicated, and mysterious without asking users to decode the experience on their own.
The product also had to expand a traditionally private ritual into a credible social experience—making it easy to invite friends, read together, exchange interpretations, and return to an evolving personal archive.
Tarot Tap Scope of Work
An end-to-end product engagement spanning experience strategy, visual design, personalization, social flows, mobile engineering, and a foundation for continuous product learning.
Brand-led UI/UX Design
Translated Tarot Tap’s editorial red-and-black identity into a cohesive mobile design system with tactile cards, cinematic motion cues, and accessible interaction patterns.
Personalized Reading System
Designed experiences that combine a user’s questions, chart context, Soul Card, and reading history while keeping the surface interaction immediate and human.
Social & Group Reading Flows
Created simple invitation, shared-reading, and interpretation flows that let friends participate together without interrupting the reflective pace of the ritual.
Mobile Product Engineering
Built a reusable app foundation for card interactions, profiles, archives, notifications, subscriptions, and evolving personalized content across supported Apple devices.
Quality, Analytics & Iteration
Established the product feedback loop needed to improve onboarding, daily engagement, shared readings, and future feature releases without fragmenting the experience.
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