Product Discovery & Journey Architecture
Mapped the end-to-end loop from guest entry and boat discovery through ordering, fulfilment, account tools, and repeat engagement.
Fox Island
Fox Island turns a location-dependent ice-cream boat service into one connected mobile journey—from finding the boat and browsing flavours to ordering, payment, fulfilment, and rewards.
Core Journey
Discover to Reward
Live Service
Boat Discovery
Experience
Guest & Member
Operations
Customer & Operator
From Boat Discovery to the Next Scoop
The product is organised around the real customer journey. A guest can locate the boat, understand distance and availability, browse the menu, build an order, follow fulfilment, and then return through rewards. Member tools extend that loop with wallet, order history, favourites, notifications, weather, support, and account settings.
Unlike a fixed shop, an ice-cream boat changes location throughout the day. Customers needed to know where the boat was, how far away it was, what was available, and whether they should find the boat or place an order—all before the first purchase decision.
The experience also had to bring menu discovery, cart building, payment, fulfilment, loyalty, and support into a journey that stayed simple enough to use outdoors and on the move.
Fox Island Product Scope
The product scope connects the customer-facing journey with the service tools required to make a mobile lakeside storefront discoverable, orderable, and rewarding.
Live Boat Discovery
Designed a map-led experience that makes boat location, customer distance, last-update context, and the next action immediately understandable.
Menu, Cart & Ordering
Organised product browsing, item selection, cart review, and ordering around visual choices and touch-friendly mobile controls.
Wallet, Payments & Order History
Connected payment methods, wallet access, order records, and favourites so returning customers can manage the practical side of every purchase.
Rewards & Retention
Created a points-and-claim experience that makes progress visible, keeps available rewards clear, and gives customers a reason to return.
Service & Operator Tools
Extended the ecosystem with operator order views, notifications, weather, chat support, policies, settings, and profile management.
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