Product Discovery and Role Architecture
Connected journeys support clients and event organizers alongside performing talent, with role switching available from the account experience.
Howwe
Howwe is a Saudi artist booking app that helps event organizers discover and book performing talent, while giving artists a dedicated space to showcase their work, manage availability, respond to bookings, and build visibility through a mobile-first experience.
Marketplace Model
Two-Sided
Core Journey
Discover to Book
Talent Experience
Profiles & Scheduling
Platforms
iOS & Android
Building a Two-Sided Artist Booking Marketplace
Howwe brings client discovery and talent operations into one role-based mobile experience. Clients can explore performers, review profiles and creative work, check availability, save favorites, and begin a booking. Talents can publish posts, reels, and stories, manage schedules, review booking requests, and use QR-supported event workflows.
Event organizers needed a simpler way to find suitable local performers without relying on fragmented referrals, social messages, and manual availability checks.
Artists needed greater control over how they present their work, manage schedules, and respond to opportunities while keeping the route from content discovery to booking clear.
Howwe Product Scope
The verified product scope connects client discovery with talent self-service across the core mobile journeys for finding, evaluating, booking, and coordinating performing talent.
Mobile UI/UX Design
A consistent mobile interface brings discovery, profiles, content, bookings, schedules, and account management into one product system.
Talent Discovery and Profiles
Clients can browse performers, review profile information and creative work, save favorites, check availability, and start a booking.
Booking and Availability Workflows
Booking states, talent schedules, notifications, and QR-supported interactions help both marketplace sides coordinate event details.
Creator Content Experience
Talents can publish posts, reels, and stories with media tools, captions, locations, and scheduled publishing controls.
Cross-Platform Product Experience
Howwe provides a coherent artist booking experience across Android, iPhone, and iPad.
Tell us about your project
- We will respond to you within 12 hours
- We'll sign an NDA if requested
- Access to dedicated consultant specialists
sales@mmcgbl.com
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