Product Discovery and Experience Architecture
Structured the experience around the core loop of choosing an act, completing a challenge, earning points, growing a tree stage, and inviting others.
JoinAOK
AOK is a member-driven nonprofit experience designed to make kindness part of everyday life. The mobile product helps people choose an act, complete a challenge, earn points, grow from seed to tree, and invite others into the movement.
Product Model
Member-Driven Nonprofit
Core Journey
Act to Seed
Progression
Points + Tree Stages
Experience
Mobile-First
Designing the Kindness-to-Growth Loop
The experience connects six motivating moments in one continuous loop: choose a kindness category, complete a daily challenge, earn points, plant a seed, progress toward the next tree stage, and invite more people to participate. Clear progress cards and familiar actions keep the mission tangible without turning kindness into a transaction.
Small acts often happen offline and disappear without a record, a next step, or a sense of shared momentum. AOK needed to help people notice opportunities for kindness and return often enough to build a genuine habit.
The experience also had to connect personal motivation, community participation, donations, and tree planting without making the mission feel complicated or performative.
AOK Product Experience Scope
The product system supports the full kindness journey—from onboarding and choosing an act to daily motivation, visible progression, donations, rewards, and community growth.
Mobile UI/UX Design
Created a consistent mobile interface across onboarding, home, profile, categories, challenges, notifications, help, and account journeys.
Gamified Progression System
Designed points, levels, special bonuses, and seed-to-tree stages that make progress understandable and keep the next action visible.
Daily Challenges and Kindness Categories
Organized acts across Community, Co-Worker, Friends & Family, and Self, supported by timely challenge cards and completion rewards.
Donations and Reward Redemption
Mapped clear donation amount, payment-choice, confirmation, and voucher-redemption states while keeping the social-impact context visible.
Invitations and Community Growth
Designed sharing, referrals, notifications, and level summaries that help individual participation expand into a wider movement.
Tell us about your project
- We will respond to you within 12 hours
- We'll sign an NDA if requested
- Access to dedicated consultant specialists
sales@mmcgbl.com
Always busy and want to book an exact time to call?
Get A Free Consultation