
Sports technology case study
Athletes
Ave
Athletes Ave gives athletes, recruiters, clubs, and sports service providers one connected place to build sport-specific profiles, discover the right talent, share highlights, send offers and invites, and move from first look to real conversation without leaving the app.
Explore the product

30+
sports in one network
Platform
iOS + Android
Primary Users
Athletes + Recruiters + Services
Core Journey
Discover to Connect
Coverage
30+ Sports
Product journey
One Sporting Identity, From Sign-Up to Signed
The experience was built around the moments that move a sporting career forward. Athletes create a profile tied to their sport, position, experience level, and country eligibility, then share video, stats, goals, and skills. Recruiters and clubs filter the feed by sport, location, country, experience, and position, switch between list and map views, and send offers or invites straight from any card. Coaches, physios, and other service providers list their services, schedules, and events so athletes and clubs can find them in the same place.

From sign-up to signed
One role-aware journey, built one clear step at a time.




Challenge, solution, impact
Turning scattered signals into a connected sports network.
The Challenge: Talent Was Hard to Find
In grassroots and semi-professional sport, the people who need each other rarely meet in one place. Athletes post highlights on general social media, recruiters rely on word of mouth and club networks, and coaches and physios advertise on their own.
Nothing tied a player's sport, position, level, and availability to the clubs looking for exactly that profile. Moving between clubs and levels stayed slow and informal, and athletes had no single place to follow their career from beginner to professional.
The Solution: One Role-Aware Sports Network
Athletes Ave brings athletes, recruiters, and service providers into one app, with a sign-up that branches by role from the first screen. Each path asks only what that role needs, one question per screen, so a detailed sporting profile takes minutes to complete.
A filtered feed and map view turn discovery into precise search. Offers, invites, ratings, and real-time chat sit one tap from any profile, so interest turns into action inside the app.
The Impact: Faster Paths From Discovery to Conversation
Athletes now have a sport-specific identity that recruiters can search, compare, and contact directly. Recruiters move from a filtered search to a live conversation without switching tools, and service providers reach athletes and clubs where they already spend time.
One React Native codebase and a shared design system ship the full experience to both iOS and Android, keeping a feature-rich product consistent across 30+ sports.
The connected experience
Profile. Perform. Connect.
Credible profiles
A sporting identity recruiters can act on.
Profiles bring availability, offers, invites, ratings, media, goals, and performance context together in one place.

Sport-specific depth
Skills that mean something for the position.
Self-assessment and coach reviews turn a generic profile into a clearer view of strengths, development areas, and fit.

Connected action
From discovery to a live conversation.
Offers, invites, ratings, and real-time messaging stay close to the athlete profile so promising leads do not lose momentum.

Scope of work
Athletes Ave Scope of Work
MMC Global designed and engineered the full product across the athlete, recruiter, and service provider journeys, turning a busy sports ecosystem into one clear cross-platform app.
- 01
Product Discovery & Role Architecture
We mapped the needs of athletes, recruiters, clubs, and service providers, and built one sign-up entry point that branches into role-specific steps.
- 02
Sport-Specific Profile Design
We designed profiles around sport, position, experience level, and country eligibility, with video, stats, goals, skills, and ratings for 30+ sports.
- 03
Discovery Feed & Map Search
We built a filtered feed with sport, location, country, experience, and position filters, plus a map view that shows the same results by place.
- 04
Offers, Invites & Real-Time Messaging
We connected offers, invites, ratings, and live chat with online presence and push notifications, so every lead stays close to the athlete's profile.
- 05
Video-Ready Performance
We kept a video-heavy feed smooth with in-view autoplay, on-device caching, thumbnails created before upload, and media delivered through Amazon S3.
- 06
Design System & Cross-Platform Engineering
We created a navy-and-lime design system with shared components and 150+ custom icons, and shipped it from one React Native codebase backed by a Node.js API.
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