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How To Build a Successful Mobile App Startup Plan? Guide For You

How To Build a Successful Mobile App Startup Plan? Guide For You

It’s one thing to have a mobile app idea. But having an idea is just the beginning of a mobile app development startup. The next step is putting your plan into action, and that’s where business planning comes in. A mobile app startup requires more than just creative thinking. You need to be able to execute your plan by getting all the right elements in place.

Ultimately, you can bring your mobile app idea to fruition. You’re probably wondering how long it takes to launch a mobile app. Well, this depends on what kind of mobile app you want to build and who will be doing the work for you.

As in MMCGBL, we map out our development process very streamlined. First, we discuss our clients’ projects, provide suggestions based on market analysis, propose the MVP & prototype, and the ongoing development process.

Our experienced and professional consultants help the startup owner. No matter which industry they belong to. As we are the leading mobile app development company in Austin, TX, USA, most clients are satisfied with the whole process of custom mobile app development. Meeting client expectations is the main goal we work for.

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We’ll go into more detail about that shortly, but for now, know that many factors are involved in launching a mobile app. Mobile app development, mobile app design, mobile app marketing, mobile app testing, and mobile app maintenance are only a few of the many areas that need to be considered.

mobile app development startup

What Essential Do You Need For Mobile App Development Startup Plan

Every business has to face risk, no matter how strong your startup plan is. You can not eliminate risk but overcome it at the minimum level. Meticulously, you have to know the risk factor and be mindful of them. The major mobile startup plan failed because of a lack of market research, cashflows, an incapable team, etc.

business startup risk

So let’s go over some of the important steps to ensure you have an efficient mobile app startup process. This will help you choose your mobile app development company more confidently. Ultimately, you want them to take care of everything efficiently while reducing costs and ensuring quality artistry.

That might sound like it’s too good to be true. But it all comes down to how well you do your research before hiring a mobile app developer. So, here are some factors that can help get you started on finding the right partner for your mobile startup.

Experienced Resource

Experience, expertise, and mobile app developers are the three most important factors when hiring mobile app developers or design agencies. Your mobile app startup will fail if you don’t have experience in this business.
No one should underestimate the mobile app development process — it’s not something you can take lightly. It takes an experienced team of mobile app developers with proven track records to make sure everything runs seamlessly from start to finish.

These experts know what works and what doesn’t work. Be sure to hire someone who knows mobile apps inside out instead of wasting time reinventing the wheel. Who wants that hassle? Not you! Plus, they’ll be able to provide assistance where needed. That means you won’t be left in the dark regarding mobile apps.

Mobile App Marketing Strategies

The next important factor in mobile app design and marketing is where your business idea will come to life. So, make sure you choose a mobile app company that can provide both mobile app design and mobile app marketing services.

The good news is they don’t have to be separate entities because some mobile app companies provide both mobile app design and mobile app marketing, so there’s no need for two different companies to be involved with one another.

Instead, select one mobile app company that can do it all instead of hiring two separate agencies, which means more convenience for you and your startup. This way, you can keep things consistent from start to finish, which means mobile app success for you!

Mobile app development methodology

The mobile app company you choose should have a mobile app development methodology that’s tried and tested because mobile app development has evolved into a more streamlined process over the years, meaning mobile app companies need to follow suit to maintain their edge in this competitive industry.

What they’re doing now might work for them, but it doesn’t necessarily mean it’ll work for you. Find a mobile apps company with an efficient mobile app startup process that can provide a mobile app solution that works especially for your needs. If they don’t, look elsewhere! There are plenty of mobile app companies out there that do things differently. Make sure the one you choose is willing to adapt its current mobile app development methodology. So, they can provide mobile app solutions suitable for your business.

Market Competitive Pricing Structure

Price is another factor that anyone considers when searching for mobile app companies. As mobile app development isn’t cheap in the least bit, no one wants to waste money by hiring an unqualified mobile apps company that might charge too much for their services. A mobile apps company with no experience in this business won’t give you the results you’re looking for. So be sure to hire mobile app experts on board who know what they’re doing and have a track record of success so you can achieve mobile app success as well. The good news is there’s no shortage of mobile app companies willing to work with your prospects and their budget. So, the mobile app company people choose has the right price for them.

Start Your Mobile App Company

Finally, mobile app startup companies should have an ironclad mobile app agreement in place before they begin working on anything. It means there needs to be a mutual understanding between when it comes to mobile app development or mobile app design services between both parties.

This agreement ensures there won’t be any misunderstandings regarding mobile app deliverables and timelines. So either way, you can rest easy knowing everything will go according to plan with no issues. If the mobile apps company doesn’t have one, look elsewhere! You don’t want legal disputes down the line so ensure they have a mobile apps agreement ready to go before you even begin mobile app development.

Process To Follow For Mobile App Startup

Every mobile app developer dreams of launching a popular mobile app that millions of users will download. What does it take to build a mobile app startup?

#1 – Make a Mobile App Business Plan

A business plan is essential in any entrepreneurial venture. Your roadmap tells your investors, employees, and management team how you intend to succeed with your mobile app project. A mobile app startup plan should be as detailed as possible. So, those reading it can visualize the process of building and running your mobile app startup.

#2 – Executive Summary

The first section of your app business plan should be an executive summary. It introduces everyone looking at the rest of your mobile-app plan, including employees, investors, and management. The mobile app executive summary should outline the mobile app startup analysis, what your mobile-app project is all about and how it will be executed. It will also state your mobile-app startup goals and mobile-app funding requirements.

#3 – Problem Identification

Although you believe that mobile apps are an excellent entrepreneurial opportunity, you need to make sure that mobile apps are still in demand before developing one. You can gauge this by conducting extensive market research on mobile apps and conducting thorough mobile app competitor studies, surveying users, asking for their feedback, and interviewing entrepreneurs who have built successful mobile apps before. Asking industry experts will give you valuable insight into whether or not there is a market for your mobile-app product idea.

#4 – List Down Potential Mobile App Solutions

Now that you have identified a problem, you need to list mobile app ideas for solving it. The mobile-app startup ideas should come from your thorough mobile-app competitor analysis and research, where you identify the following: what your competitors are doing right and wrong, who their mobile-app users are, their mobile-app budgets, and mobile-app features. Conduct brainstorming sessions with your team or ask a group of people for their input. You might come up with many mobile app startup ideas, but only one will be chosen that best suits your app business plan.

#5 – Unique Selling Point

The next step is to determine your mobile app’s unique selling point. In other words, what will your mobile-app product do differently from the competition to set it apart from them? The mobile app feature should add value to your users and offer solutions that are not yet available in the market today.

Strategic Objectives of the mobile app startup

After determining your mobile app business plan’s unique selling point, you need to determine how you intend to achieve success in a mobile-app startup by outlining specific goals for yourself and your team down the road. You can accomplish this by making a list of strategic objectives.

Once you have all these outlined, make sure they are SMART (specific, measurable, attainable, realistic, and time-bound). You need mobile-app users to see mobile app success. It means knowing mobile app milestones and mobile-app deadlines you plan to meet.

The mobile app company profile

The mobile app business plan should include a mobile app startup overview. This mobile-app section consists of the mobile app’s name, description of the mobile-app product, features, and information on your target market demographic.

Market research for a mobile

Before you launch an idea into the mobile-apps marketplace, you must conduct thorough market research. It should be based on your targeted mobile-apps customer base. Knowing your customers and how they will use your mobile appt is very important. With this, you can successfully develop mobile-app features for them. Conduct mobile-app customer surveys, mobile-app interviews, and mobile app industry studies to determine mobile app-success.

Competitor analysis

Now that you have your app business plan prepared, the next step is to conduct a competitor analysis on mobile apps already available in the market and those yet to be launched. This should not take away from your focus on building a successful mobile app startup. But it will help you build strong mobile apps and mobile-app product roadmap. Conducting an extensive mobile app competitor analysis will also give you an idea of how much funding is required for a successful launch. So you can prepare your financial statements accordingly.

Build a mobile app prototype

Since a mobile-app idea is a digital product, you must create a mobile app prototype. To prevent delays during the mobile -app development process, ensure that your team has an idea of what the final product should look like. Also, how it will function before they begin coding.

Gather mobile app user requirements

After building the mobile app prototype, gather feedback from your target market through surveys. Also, conduct interviews to determine any changes that need to be made to the mobile-apps features and functionality of the product. This will help you avoid running unnecessary tests once you have launched your product and wasting mobile app development time and financial resources.

Cost Estimation Of Mobile App Development

The mobile app market is growing fast. Some research reports claim mobile app revenue will grow to $77 billion in 2020. Mobile apps are needed for startup companies that want to keep up with the mobile-first approach of millennials. It takes mobile devices wherever they go. A successful mobile app requires a solid business plan before it can be developed successfully.

There are five major elements of mobile app development cost:

  1. Planning – 20%
  2. Designing – 30%
  3. iOS/Android programming – 25% each
  4. Marketing (including subscription service promotion and user acquisition campaigns on Google Play Android store, iOS App Store, social media channels, email newsletter campaigns, etc.) – 15%
  5. After-sales support (bug fixes, customer feedback handling, and technical support services) – 10%

The mobile app development process can take up to 6-12 months. It depends on the number of mobile platforms you are targeting. A mobile app business plan should include cost estimates for developing apps across multiple mobile platforms your startup software company will use, including iOS, Android, Blackberry OS, or Windows Mobile. Startupmustto design mobile apps to target more users and reach the millennial population.


So there you have it, a comprehensive business plan template to help get your new app off the ground. While every business and app is different, following this outline should give you a good foundation to build. Remember to do your research, focus on your unique selling point, and make sure your finances are in order before launch.

With a well-crafted business plan like this in hand, you’re ready to take on the App Store! Have you started developing your app yet? If so, what stage of development are you at? Don’t hesitate to reach out if you need any consultation!

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