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Online Marketing Trends: Grow Your eCommerce Business in 2022

Online businesses are opportunities for all of us. In the eCommerce industry, where most of us face tough competition, online marketing trends help us survive in this highly competitive market.

Let’s see what today’s online marketing trends are booming globally.

Mobile Sales Continue to Rising

The rising number of mobile users and mobile applications help online businesses to grow dramatically. Every second online business owner wants to create a mobile application to compete with their competitors.

People prefer convenience over money and love to shop online via mobile phone. It raises the demand for a mobile-friendly website experience. As most brands look forward to advanced technology such as AI and AR, they opt for AI-based PPC.

For instance, if You search for a “DSLR camera,” ultimately, your Facebook or Instagram recommends you on related ads.

Of course, we interact with social media most of the time from our handy devices such as mobile phones, so it is easy to cater to the intended audience immediately.

mobile application

If you are looking for mobile application development, MMC GBL helps you provide intuitive apps for your eCommerce market. So are you ready to discuss your project? First, we want

Social Commerce Gets More Traction

Do you still believe that Facebook is an entertaining channel? Don’t mind, but you are sleeping. Facebook founder introduced “METAVERSE” after analyzing the business growth on it. People started generating high revenues from social media such as Facebook, Instagram, Pinterest, etc.

Social media is a giant hub that gives online marketing a boost. After seeing it on social media, people want to buy their desired or trendy product. In addition, most companies hire social media marketing experts to increase social engagement on their official pages.

Moreover, people enjoy new features such as live sessions and frequently interact with the posts. It is the effective strategy of the marketers to sell from every touchpoint.

A Customer-Centric And Sustainable Approach

Today’s markets are more conscious in terms of an eco-friendly environment. Most people love to buy from those brands that show care to them.

That’s why personalization marketing is in-demand and, you can say, a trend.

Brands that have concentrated on a sustainable approach build life-long customer relationships. For instance, eliminating plastic use and the plantation drive from any brand is much appreciated.

Omnichannel Marketing Strategy

Omnichannel marketing is the solution for a unified range of strategies where online businesses want to connect their audience at every touchpoint. Companies are spreading their business from physical stores to all online marketing channels. 

Omnichannel marketing helps you to provide a seamless user experience on all channels because all channels integrate with each other.

Those who are using omnichannel marketing can leverage it by experiencing unified customer data, simplifying customer buying patterns, and extracting insights from one source.

online marketing channels

Artificial Intelligence 

The massive transformation of the century is artificial intelligence in online marketing. It changes the way of thinking or even seeing the brand products. This online marketing trend boost personalization that ultimately impacts your customer engagement and satisfaction.

Moreover, artificial intelligence is the technology that speeds up the productivity and profitability of the business. From target ads to automating the operational task, all you can expect from AI.

Product Recommendation

A survey said that 49% of users are convinced to buy the product after seeing the personalized recommendation snippets—one of the fascinating online marketing trends that play with the human psyche. In the eCommerce market, product recommendation usually wins in terms of scalable revenues.

Smart AI Chatbots For 24/7 Assistance

We can’t sit back 24/7 online to entertain the visitors. The pros and cons of the online market are that anyone can interact with your product anytime and anywhere. So, if you are not available, you may have a chance of losing your customer.

For this time, you are wrong. As we are in 2022, this task is now handed over to intelligent chatbots who perform their task 24/7 without taking a nap. The chatbot is the software that automates conversation without any human help.

As a customer, if you ask about any product details, the chatbot easily handles your query if it is trained well. So, yeah, the bug revolution is the technology that provides customer support who can work for us all round the clock.

Augmented Reality and Virtual Reality

While eCommerce shopping wins in terms of consumer convenience, brick-and-mortar stores have an advantage in physical browsing. Consumers may inspect and feel natural objects before making a purchase, giving them greater confidence in their purchasing decisions.

While augmented and virtual reality may appear to be future concepts, several eCommerce firms used them to fill this need during the epidemic. Consumers may ‘browse’ and observe items from different angles (even digital doors for objects like vehicles) with AR/VR, giving them more confidence in their purchase.

Bottom line

So, these are the online marketing trends that you should know to start your online business in 2022. Or if you are already in, then adopting these trends is the solution for your business growth. Artificial intelligence and machine learning are reviving the industry from bottom to top.

The market for mobile application development is rising. Most eCommerce businesses such as Alibaba, Sephora, Nike, etc., are using the next level of strategy behind it. In this online marketing venture, the growth of your business is guaranteed, but you will need to adopt trends and the technology that provides ease.

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